Every design project has a specific audience, waiting to see what your product or creation has to offer. The way you present your product affects your audiences’ affinity for your product a.k.a their MOOD.
Mood boarding allows us to map out the design flow of any project. Being a very visual tool, it also allows designers to communicate and discuss more easily with our clients on the design aspects of their brand.
Less words, more visuals! ?
It’s also a must that you involve your client in the design process; making sure that what you have envisioned stays true to their desired brand identity.